We now know that it’s a great idea to have something in your logo (your brand) that will let the reader know it’s you. My heart and pawn idea will stick with me no matter what font, color, or image I use. So, now what do I do with it? Self-promotion: starting with Business Cards.
Your business card will be the most frequently used self/blog-promotional piece you will create. One of the most powerful networking tools a blogger can have, a business card can be used in many situations. Having a ready supply to exchange with other bloggers, industry professionals, or random people you meet at an event can ensure that you be included in others’ networking databases.
To put it bluntly, business cards let people know they can use you. Whether your simply a blogger willing to guest blog or a designer who blogs looking for a start up job, these cards are extensions of you. When people look in their wallets of all the cards they have, they will see your card and know: if I ever need such and such, this is the person to contact.
Information that should be included on your business cards include:
• Your Name: If your blog uses a handle, then your card should read the handle. Consistency is a great way of staying memorable in peoples’ minds.
• Your Services: Currently, I study Fashion Journalism and Styling so those are other services I offer besides blogging.
• Your Blog: … duh?
• Your Email: this will give your future cardholders a way to contact you. Otherwise, why give them a card at all?
• Your Phone Number: This is optional. If you are changing your number left and right, don’t include it. However, if you offer other services besides blogging, like I do, it is better to do so.
You don’t want to bombard your cardholder with information about yourself: keep the lines to a minimum and have a clean layout so it’s easy to read. I, personally, am creating two sets of cards for many different occasions. One set includes all the information above. I’ll use these to give to potential clients, industry professionals, other bloggers, and those jars at restaurants so I can get a free lunch. My second set will have the link to my blog on one side and style photos of myself on the other. I’ll leave these at local coffee shops or events just to get my blog out there.
this is my first set of cards
Other amazing blog posts about Business Cards:
The Style Sample: This How To post is really helpful. Tamia gives a quick breakdown on how to design a business card.
Grit and Glamour: The source of the other two blogs I mention in this post, Vahni grabs some quick tips for the on the go reader.
Pretty Shiny Sparkly: The inspiration of my second set of cards, Kristina tells you all about moo.com, a wonderland for business card making.
What do or will you use business cards for?
Tune in for the next Business of Blogging series where we’ll take a break from your brand and step into your content. Something to do with being different or keeping readers, perhaps?