The Business of Blogging Series: Your Brand

Welcome to the first B.O.B series; a series of posts that happen every other thursday and focus on the business of blogging. One of the classes I’m taking at University is all about Self-Promotion, or selling yourself as a brand. I’ve learned some great things and am going to share them with you.

First order of Business is Your Brand. Every fashion blog is different but still a fashion blog. What makes yours different from the rest? Your words, yes, but what do people see first when checking back? Your blog name and logo. This is the Brand of you that you’re selling to your readers.

Blogging is always on the bridge of personal and professional. Your logo should be the same: something personal to you but still presentable in professional settings. Many of us are using our blogs on our resumes or even as an online source for a sample of writing. It’s important to convey your artistic personality for this will make you memorable. At the same time your design doesn’t have to be complex. Like any fashion faux pas, sometimes too much is remembered for the wrong reasons.

When I started The Fashion Pawn, I had no sense of direction with “my brand.” I created this logo that you see here with an amazing friend and graphic designer, Jeffry Campanero. After doodling on pages of my notebooks I realized what I wanted: 1 heart, 1 pawn. Any of my teachers can attest to my heart doodles on the sides of my work and because I am The Fashion Pawn, adding a pawn made sense. We worked around my ideas and came up with my logo.

When I get tired of the font, I’m going to be able to use my heart and pawn idea with anything else. Some great examples of blogs and their people who branded themselves in an interchangeable way include:

Profresh Style– though her background may change, the font of her logo stays the same. In fact, it’s all over her blog. The next time you see her font anywhere in the world, you’re going to think of Christina Topacio’s blog and aesthetic.

Muffin Top Baby– her blog just went through a huge change of colors and fonts but what stayed the same was her paper doll and muffin. What Coco L’amour is blogging about will stay with her readers when they are on other blogs.

Fashion Canvas– is a great example of getting fed up with your logo idea. Francheska may have changed her original logo but the rest of her blog remains the same.

I think you’ve gathered how important it is to create a brand for your blog.

Tune in for the next Business of Blogging series where we’ll discuss what you can do with your Brand now that you’ve created it. Business Cards, maybe?


Caumera Juanese

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16 Responses to The Business of Blogging Series: Your Brand

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  8. Fiamma says:

    hey! that was a really great and helpful post to read :) thanks for sharing :) Actually I just changed my blog design today… the only thing that remained the same is the name and the citation :) I’d be glad to know your opinion about it :)


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  14. a.n.e says:

    I agree, branding is so important in all this. It just defines your blog, your niche and most importantly yourself.
    Look forward to more of these articles ;)

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